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Delta Will ‘Modify’ Its Loyalty Program Changes

Carrier acts in response to backlash.

Written by:

Harvey Chipkin

Published on:

October 19, 2023

Responding to a backlash from customers over changes in its SkyMiles program, Delta Air Lines announced it is “modifying” some of the changes announced in September and adding several new benefits.

Ed Bastian, CEO, said it’s been “a challenge to balance the growth of SkyMiles membership with the carrier’s need to deliver premium service experiences.” He said Delta made some difficult program decisions to address this issue, but the response from customers made clear that “the changes did not fully reflect the loyalty you have demonstrated to Delta.”

Changes and new program features include:

• More accessible Medallion status requirement. To make the requirements for achieving 2025 Medallion Status more accessible, Delta has reduced the number of Medallion Qualification Dollars (MQDs) for each tier.

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• Greater flexibility for Delta Sky Club access. Select card members will benefit from increased access to clubs during their travel days as well as the option to purchase club access after exhausting their allotted club entries.

• More generous options for high Medallion Qualifying Miles (MQM) rollover balances

• New choice benefits, including accelerated earning optionsThe carrier said more information will be available on delta.com and shared directly with customers via email in the days ahead.

Categories: Air Travel | NewsTags: Air Travel | Delta Air Lines

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