Deal includes global deployment of NDC content
Saudia, the national carrier of Saudi Arabia, and Amadeus announced the extension of their distribution agreement. The renewed and expanded collaboration includes the global deployment of NDC content marking, according to the announcement, “a significant milestone in Saudia’s transformation journey.”
Starting in the first quarter of 2025, Saudia will deploy its NDC-sourced content, enabling travel sellers to access a more extensive range of airline products and services. This includes dynamic offers and hyper-personalization capabilities, said the announcement, which will enhance the travel experience for Saudia’s passengers. Thanks to Saudia already using Amadeus Altéa NDC, according to the announcement, content integration into the Amadeus Travel Platform will be seamless, providing travel sellers worldwide with a fully synchronized, end-to-end process with better transparency and enhanced servicing.
Arved von Zur Muehlen, chief commercial officer for Saudia, said the extension “is testament to our commitment to leveraging advanced technology to enhance our services for our guests and enhance their travel experience.”
Maher Koubaa, executive vice president, airlines, Middle East, Turkey and Africa, Amadeus, said the agreement “underscores our dedication not only to drive NDC adoption at scale but demonstrates our unwavering commitment to the digital transformation of the travel industry, enabling modern retailing that benefits airlines, travel sellers and travelers.”
Image: Saudia
